So do not be afraid to show your expertise at any age!īio is approachable and updated. However, business experience is often coupled with advancing in years.
#Bates takenote professional#
This is a hard one, especially for those who like our professional headshot taken 15 years ago. If you are a non-profit leader, might one of your board members or community partners have a remarkable story to share? Perhaps consider a guest author or share your take on recent industry happenings. Imagine this: a news page on a company’s website is not “new.” When you are running a business or working to meet organizational goals, regular blogging isn’t the first thing on your mind-we get it! However, blogs do not have to be lengthy to be effective. If your organization has rebranded, are all logos updated in your public channels? Also, are your value propositions and key messages the current iteration? Finally, consider adding any current details that may add value-shareable client wins, community involvement activities, or recent awards. It is always a great idea to conduct a website and social media channel audit on your own brand-what are your prospective clients seeing and experiencing when they Google you? While we’re on the topic of website links, do you have any broken ones? This is a good one to check out, especially if you link to external websites.Įvaluate often.
For example, if your company has a branded TikTok account, make sure your website is connected to it. (Or take note of the first point above!)īusiness social media channels should be linked. For example, if you have a business YouTube account, yet your organization doesn’t have a video posted within the last year, it might be time to delete it. When was the last time you posted to your Facetwittergram account? If it’s been a while, could you post in a more timely cadence, or should you…ĭelete unused social media accounts.
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